{"id":6825,"date":"2023-02-27T10:01:38","date_gmt":"2023-02-27T09:01:38","guid":{"rendered":"http:\/\/casinoandy.com\/?p=6825"},"modified":"2023-02-27T10:01:38","modified_gmt":"2023-02-27T09:01:38","slug":"casino-reklam","status":"publish","type":"post","link":"https:\/\/casinoandy.com\/sv\/online-casino\/reportage\/casino-reklam\/","title":{"rendered":"Casino reklam"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Casino reklam<\/h1>\n\n\n\n<p>Alla m\u00e4nniskor som n\u00e5gon g\u00e5ng har tittat p\u00e5 tv, lyssnat p\u00e5 radio, l\u00e4st en kv\u00e4llstidning eller \u00e5kt kommunalt har r\u00e5kat ut f\u00f6r&nbsp;casino reklam. Den finns \u00f6verallt i m\u00e4ngder och anledningen till det \u00e4r m\u00e5nga. Det \u00e4r n\u00e5got vi kommer g\u00e5 igenom p\u00e5 djupet i den h\u00e4r artikeln.<\/p>\n\n\n\n<p>Reklamen har dock blivit reglerad i Sverige sedan den <a href=\"http:\/\/casinoandy.com\/online-casino\/licens\/sverige\/\">svenska licens <\/a>kom ut den f\u00f6rsta januari 2019. Casinon beh\u00f6ver i dagsl\u00e4get f\u00f6lja en massa olika regler och krav som den svenska licensen s\u00e4tter p\u00e5 sina licensinnehavare.<\/p>\n\n\n\n<p>M\u00e5nga casinon anv\u00e4nder sig av ambassad\u00f6rer och det i form av k\u00e4ndisar. N\u00e5gra k\u00e4ndisar som har varit med i olika casino reklamer \u00e4r bland annat:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Zlatan<\/li><li>Frank Andersson<\/li><li>M\u00e5ns Zelmerl\u00f6w<\/li><li>Henrik Lundqvist<\/li><li>Mikael Persbrandt<\/li><\/ul>\n\n\n\n<p>Listan \u00e4r l\u00e5ng och det har givetvis skapat debatt om det \u00e4r r\u00e4tt f\u00f6r k\u00e4ndisar att st\u00e4lla upp p\u00e5 uppdrag som fr\u00e4mjar spelmissbruk.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"http:\/\/casinoandy.com\/wp-content\/uploads\/2023\/02\/casinoreklam.png\" alt=\"Casinoreklam\" class=\"wp-image-6833\" srcset=\"https:\/\/casinoandy.com\/wp-content\/uploads\/2023\/02\/casinoreklam.png 800w, https:\/\/casinoandy.com\/wp-content\/uploads\/2023\/02\/casinoreklam-300x188.png 300w, https:\/\/casinoandy.com\/wp-content\/uploads\/2023\/02\/casinoreklam-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Regler kring&nbsp;reklam casino<\/h2>\n\n\n\n<p>De regler som finns f\u00f6r casinon som vill g\u00f6ra reklam i Sverige har blivit striktare. Ett spelbolag beh\u00f6ver till exempel inneha en svensk licens f\u00f6r att framf\u00f6ra n\u00e5gon som helst reklam mot den svenska marknaden.<\/p>\n\n\n\n<p>Casinon beh\u00f6ver visa s\u00e4rskild m\u00e5ttfullhet n\u00e4r det kommer till reklam. Det \u00e4r samma motivering som f\u00f6r alkohol och tobak. Det s\u00e4ger ganska mycket om hur regleringen kring reklam f\u00f6r spelbolag.<\/p>\n\n\n\n<p>Anledningen att motiveringen h\u00e5ller samma klass som tobak och alkohol \u00e4r det \u00f6kade spelmissbruket i v\u00e5rt samh\u00e4lle. Det \u00e4r n\u00e5got Spelinspektionen och v\u00e5ra folkvalda politiker vill f\u00e5 bukt med.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maria&nbsp;Casino reklam<\/h2>\n\n\n\n<p>Du har s\u00e4kerligen sett reklam om Maria Casino n\u00e5gon g\u00e5ng p\u00e5 TV. De har haft flera olika reklamer under \u00e5ren och de riktar sig fr\u00e4mst till kvinnor. Det \u00e4r anledningen till att&nbsp;Maria&nbsp;Casino reklam&nbsp;alltid har en kvinna som frontfigur.<\/p>\n\n\n\n<p>Maria Casino var \u00e4ven en sponsor f\u00f6r melodifestivalen vilket det blev stor uppst\u00e5ndelse kring eftersom det \u00e4r SVT som s\u00e4nder programmet. Oavsett vad som sades s\u00e5 blev m\u00e5nga m\u00e4nniskor uppm\u00e4rksammade p\u00e5 casinot. All reklam \u00e4r bra reklam som talspr\u00e5ket g\u00e5r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GoGo&nbsp;Casino reklam<\/h2>\n\n\n\n<p>Spelf\u00f6retaget GoGo Casino har haft lite speciella reklamer sedan de b\u00f6rjade att marknadsf\u00f6ra sig p\u00e5 TV. Du kan antingen se en man som har \u00f6gonkontakt med en kvinna som river parmesan med den k\u00e4nda frasen &#8221;den k\u00e4nslan&#8221;. En annan reklam med GoGo \u00e4r den med en fris\u00f6r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklam Nano Casino<\/h2>\n\n\n\n<p>Nano Casino \u00e4r ett relativt nytt casino och deras TV-reklam har inte visats lika flitigt som m\u00e5nga andras. I deras reklam \u00e4r det m\u00e4nniskor som st\u00e5r och sjunger p\u00e5 l\u00e5ten &#8221;Games people play&#8221;. N\u00e4ra slutet av reklamsnutten g\u00e5r det att l\u00e4sa en slogan &#8221;lite mer na na na i vardagen&#8221;. Det \u00e4r en ganska s\u00e5 simpel reklam och frontar ingen k\u00e4ndis som m\u00e5nga av deras konkurrenter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Betting- och&nbsp;casino reklam<\/h2>\n\n\n\n<p>N\u00e5got vi \u00e4r vana med i Sverige \u00e4r reklam om betting. Det har funnits under en l\u00e5ng tid och det \u00e4r svenska spel som st\u00e5tt f\u00f6r den reklamen innan spelmonopolet avreglerades. Det k\u00e4nns som att reklam om betting \u00e4r mer accepterat \u00e4n&nbsp;casino reklam. Det kan givetvis ha att g\u00f6ra med att casino reklamen som b\u00f6rjade s\u00e4ndas i och med avregleringen pumpades ut i TV p\u00e5 alla m\u00f6jliga reklamer. Det var inte ovanligt att se fyra eller fem reklamer om casino efter varandra.<\/p>\n\n\n\n<p>Det absolut vanligaste att g\u00f6ra reklam f\u00f6r i dagsl\u00e4get, vare sig det handlar om betting- eller&nbsp;casino reklam&nbsp;s\u00e5 \u00e4r det att framh\u00e5lla sitt v\u00e4lkomsterbjudande. Det i sig \u00e4r inget konstigt eftersom det har ett tydligt s\u00e4ljfokus. V\u00e4lkomstbonusen \u00e4r verkligen n\u00e5got som kan locka nya spelare, speciellt om erbjudandet \u00e4r bra och r\u00e4ttvist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklam p\u00e5 TV blir allt dyrare<\/h2>\n\n\n\n<p>Inte nog med att casinon p\u00e5 den svenska marknaden beh\u00f6ver betala in stora summor pengar varje \u00e5r f\u00f6r sin licens. De l\u00e4gger ner enorma summor pengar p\u00e5&nbsp;casino reklam&nbsp;i TV, p\u00e5 radio och i kv\u00e4llstidningar. Genom att anv\u00e4nda dessa kanaler n\u00e5r de ut till en bred publik och eftersom de forts\u00e4tter \u00e5r efter \u00e5r verkar det som om det \u00e4r en lyckad strategi.<\/p>\n\n\n\n<p>Med \u00e5ren blir reklam p\u00e5 framf\u00f6r allt TV dyrare och dyrare. Det handlar om miljontals kronor varje m\u00e5nad om de k\u00f6r en intensiv kampanj p\u00e5 flera kanaler. Men ser vi till vinsterna som spelbolagen i Sverige g\u00f6r varje kvartal \u00e4r det fortfarande en liten summa pengar.<\/p>\n\n\n\n<p>Det spelbolag som \u00e4r k\u00e4nda f\u00f6r att l\u00e4gga mest pengar p\u00e5 reklam och har gjort s\u00e5 sedan starten \u00e4r LeoVegas. Inget annat spelf\u00f6retag i Sverige ligger i n\u00e4rheten av deras budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avslutning<\/h2>\n\n\n\n<p>Spelreklam p\u00e5 TV, vare sig de g\u00e4ller betting eller&nbsp;casino reklam&nbsp;\u00e4r ett \u00e4mne som ofta kommer upp i debatten om ansvarsfullt spelande. V\u00e4ldigt m\u00e5nga experter och politiker vill begr\u00e4nsa eller rent av f\u00f6rbjuda s\u00e5dan reklam. F\u00f6r tillf\u00e4llet \u00e4r det n\u00e5got som diskuteras inom politiken och vi tror att det i framtiden kommer f\u00f6rbjudas, precis som i Frankrike. Det har b\u00e5de sina f\u00f6r- och nackdelar men p\u00e5 det stora hela tror vi att det \u00e4r r\u00e4tt beslut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casino reklam Alla m\u00e4nniskor som n\u00e5gon g\u00e5ng har tittat p\u00e5 tv, lyssnat p\u00e5 radio, l\u00e4st en kv\u00e4llstidning eller \u00e5kt kommunalt&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casino reklam - K\u00e4ndisar vi ser i casinoreklamen<\/title>\n<meta name=\"description\" content=\"Vilka k\u00e4ndisar har vart med i casino reklam och vad g\u00e4ller egentligen f\u00f6r denna typ av reklam? 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